Jul 25, 2008 01:21 AM
4177 Views
(Updated Feb 17, 2010 10:33 AM)
A white studio apartment that cost Rs.42000 in 2005 is today (july 2008) being quoted at 1.85 lakhs and the availabilty is reducing steadily!
Is club mahindra management aware that lifestyle changes in India does not automatically imply that the number of suckers and mucks has increased exponentially?
We as a consumer community must have our feet firmly on the ground and negotiate hard to get satisfaction and our money's worth while partnering constructively in the evolution and development of the time sharing industry. Thanks to the recent bout of profiteering we have all indulged in via the stock markets, club mahindra has apparently revised all its sales projections and prices. Working the simple math will tell you that the cost of a white studio (it cannot be called an apartment, and thus my first charge of mis-selling) works out to approx. 4200 per day in todays terms. This is for accommodation alone and the cost of the fight that you will have to put up, to claim your 7 days is monumental.
Dont forget you have the red and the purple members to contend with and trust me club M will in all soon invent another colour that will resemble closest the colour of money.
So middle class folk, dont build castles in the air. Instead, try the ginger hotels run by the tatas.
For the moneyed people, pacakges are still the option and the Taj group still rule.
However the day is not far when ethically driven organisations will hone this concept to deliver complete and hassle free holidays at costs that will bring in sustainabilty and at the same time not fill the customer with 'buyers remorse'.
My bet is that Club Mahindra will go the sterling resorts and Suman motels way. None of the resorts have been rated by the government and some of them are really just one villa/bungalow with a reception operating out of a hole-in-the wall. The poovar resort is the pits. It is not even a boat house. I sincerely hope that the sales people at Club Mahindra create goodwill by honestly guiding prospective customers, rather than 'trapping' them.This industry can grow more by word of mouth publicity and good reviews rather than by 'free offers' and dishonest marketing ploys.
Incidentally, I will count myself among the lucky and sensible who despite all the smooth talk and even gestures of trust (wherein they issued me a letter of offer with a blocking number, so I could hand in my cheque the next day) opted out.
Anyone not driving a hard bargain on the price ( a 20% to 40% discount) has been had.
Create trust, club mahindra and the world will be yours!