Jan 04, 2008 07:44 PM
5943 Views
(Updated Jul 07, 2009 09:43 AM)
I am Club Mahindra member. My observation of the membership are as follows.
1) Wrong target customers. It is a luxury item sold to(higher?) middle class claiming that you are paying middle class price for 4+ star facilities. - Though not all properties are 4 or 5 star standard. - When I availed holiday in Manali in Dec 2004 in Red season, there was no light/heating/warm water, untill 4 pm in evening.
2) High Growth expectation and High profit margin expectation(Company seems to achieve both of these before their awaited IPO). This forces company to spend high amount of advertisement and commission so value to the customer reduces.
3) Breakup of holiday up to minimum two night trip, must be causing low utilization and higher demand of weekends so unavailability.
4) Extra purple season makes availing holidays in high demand season very costly and difficult. I do not have knowledge of any other timeshare company having purple season, RCI also does not have purple season.
5) Club Mahindra marketing staff does not hesitate to exploit lack of knowledge of Timeshare concepts of their customer. - They will give you bonus week as if they are gifting you some thing. In reality any RCI member can avail unlimited number of bonus week and these are not really free. You may have to pay some fee to RCI and utility charges to the resort. - Club Mahindra marketing staff will promise you that they will help in planing and organising your holiday, but really you can not get much help from them.
6) Their booking system is not much transparent to the members. - On line reservation is just limited to specifying your three choices of dates and location, rest of the booking is manual call center process. It will not show you availability in different resorts.
7) Do not get lured to their referral scheme thinking you will be able to convince your another 3 friends and this referral money will bring down your cost of CM membership.
