Jul 30, 2016 03:43 PM
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The digital SLR market is fiercely competitive, with the biggest sales and fattest profits in the hotly-contested consumer/entry-level area. Up until very recently Canon, the first company to break the sub-£1, 000 barrier with its popular EOS 300D model in 2003, had a commanding lead in DSLR sales with a market share approaching 50 percent, following up the success of the 300D with the EOS 350D and 400D. However holding on to a lead in such a fast-moving game is as much about marketing and strategy as about making quality products, and over the past year Canon has seen its lead eaten away by its main rivals Pentax, Olympus, Sony and especially Nikon. It's not so much that the rivals are making better cameras than Canon, but more that they are offering the right products at the right prices.
