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Cadbury Dairy Milk Image

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83%
3.80 

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Dec 11, 2004 12:10 AM 4113 Views
(Updated Dec 13, 2004 04:49 PM)

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The history of Cadbury starts from 1824, when John Quaker, a young Quaker, opens his grocery store at 93 Bull Street, Birmingham, England. He is 22 years old and sells tea, coffee, hops, mustard and a new sideline, cocoa and drinking chocolate, which he prepares himself using a mortar and pestle.


This one-man business is the foundation of Cadbury Limited - today one of the world's largest producers of chocolate. John Quaker has a considerable flair for advertisement and promotion.


In the year 1831, he is Manufacturer of cocoa and drinking chocolate. In 1868, a wide variety of new kinds of 'eating chocolate', are introduced.


Cadbury is soon making chocolate-covered nougats, pistache, bonbons delices, caramels, avelines and other delights, along with chocolate of the finest quality.


In 1905 a new milk chocolate is ready - not merely 'as good as' but better than the imported chocolate. Three names are considered: Jersey, Highland Milk and Dairymaid. Dairymaid is changed to Dairy Milk and the Cadbury Dairy Milk story begins.


The varieties of Cadbury introduced later on are :


1915 Cadbury Milk Tray


Milk Tray takes its name from the new style of assortment presentation, where the milk chocolate assortments are delivered to shops in five-pound (2.3-kilogram) boxes and arranged on trays from which customers select.


Milk Tray is the chocolate assortment within reach of everyone. It is for every day, not just special occasions. Its purple and gold pack is stylish but without frills. By the mid-1930s, Milk Tray outsells all its competitors.


1924 The Cherry Ripe


'The Cherry Ripe' is introduced in 1924 by Mac Robertson?s (later to be taken over by Cadbury). Its special combination of cherries, coconut and dark chocolate establishes it as a firm favourite with generations of families.


1929 Crunchie


Crunchie quickly becomes a favourite with teenagers. Many of today's grandparents and parents will remember enjoying Crunchie in their teen years.


1938 Cadbury Roses


Cadbury Roses is designed in 1938 to compete with 'twist wrap' chocolates. Within a year Roses milk and plain chocolate assortments become one of the company's most important products.


1958 Picnic


Picnic's combination of ingredients, including caramel, nuts, wafer and chocolate, is another breakthrough in Cadbury's product development.


The flavour of chocolate differs depending on the ingredients used and how it is prepared. Real chocolate is made from cocoa and its ingredients include cocoa butter, an expensive part of the cocoa bean. Compound chocolate is made instead with vegetable oils, and doesn't have the same fine qualities as real chocolate. Only the best ingredients are used to make delicious Cadbury Dairy Milk chocolate.


Cadbury is surely one of the tastiest and well known brand in chocolates today. Well it?s munching on a Cadbury that made me relish its taste and give you all this informative review. So hope you all like it and please comment on it.


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