Drink it for some Extra Energy.... Review on Cadbury Bournvita

The nutritional drink or the health drink industry has been marked by competition from various companies in the past few years. The health drink manufacturers in India have tried to retain their brand image by improving their product quality & by meeting consumer’s expectation. But only one health drink has successfully captured the heart of millions of Indians & that is………..Cadbury Bournvita.

Cadbury India Ltd launched Cadbury Bournvita, a chocolate health drink in 1947 in India. But even before launching its new health product in the Indian market, Bournvita was one of the most loved chocolate drink around the world. Bournvita is a combination of 2 words, “Brown” & “Vita”.Brown because its brown in colour & Vita because it has lots of vitamins.

If I were to ask you all a simple question like “what is Cadbury Bournvita”?….I am sure you would say “who powder jo mummy doodh mein milati hai”….But that’s not what Bournvita is all about. It’s a nutritional drink which acts as a dietary supplement providing nourishment along with good taste & flavour. Bournvita is used by a variety of people like growing children, old age persons, pregnant ladies etc. Its liked for its nourishment value & great taste.

Normally, price is the most important element in deciding the fate of any product. While purchasing any health drinks however, a housewife or a mother who is the ultimate buyer gives price secondary importance. She will carefully study the taste & nutritive values in the health drinks. I agree that Bournvita is the most expensive health drink in the market (Rs.95 for 500gms) but still due to its good taste & great nutritive values it has captured the majority of the market.

Bournvita always comes up with consumer promotion activities from time to time eg giving free gifts like plastic mugs, kitchen appliance, chess game or ludo etc. Recently they decided to target school children by offering attractive mugs with cartoon characters design on it.They also come up with the scheme of extra Bournvita for the same price.

Ok,let me give you some information about its ingredients:

Malt extract, sugar, cocoa powder, milk solids, liquid glucose, vitamins, permitted emulsifiers, sodium bicarbonate, mineral & salt.

Bournvita’s nutritional facts:

1)Gives protein.

2)Provides Vitamin A, Vitamin C & Vitamin B12.

3)Contains Calcium, Iron & Folic Acid.

4)It also provides our body with Niacin, pyridoxine, Riboflavin, & Thaimin which is very essential for the proper working of our nervous system.

I would advice all of my friends to use this health drink as it’s the best in the market.