Jun 20, 2003 10:45 PM
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(Updated Jun 21, 2003 11:42 AM)
Business Magazines
The First Thing that comes in my mind when you hear these words is some big company executive or a management school/business school student with a magazine deeply engrossed reading. You also think of boring articles of stocks and mutual funds and why would anyone want to be interested in it? Business World is NO Fortune Magazine but it has definitely improved standard of business magazines in India. I don’t read any other business magazine but Business World is something totally different.
Articles
What Readers Digest has done for lifestyle/ General Purpose Non Fiction Reading, Business World has done for Business related issues. Business world, in one word, has revolutionized the field of business magazines. The Biggest advantage is that Not only is it Very Cheap (At Just Rs 5 for a magazine of 66 glossy colour pages) but also it gives wide in depth yet simple articles on all major business related news around India and the world. From The Anti-Trust issue of Microsoft to the sacking of Sunil Alagh from Britannia Industries. From The Cell Phone Boom to the Cell Phone Bust. Everything that is anything in the field of business, finance and marketing is covered. For Business School Students they also have various case studies every week. Articles by Omkar Goswami, Sundeep Waslekar etc are worth every paisa you spent. They even have a review of any New Book/Novel/Non-Fiction which is launched. They have it every week.
Price
At Rs 5 per week per magazine, it is definitely worth it. As I mentioned earlier, with 66 glossy colour pages this magazine is on the top.
Kudos to Chief Editor Mr. Aver Starker and the team of Journalists, Printers, Publishers for bringing out Business Magazines The First Thing that comes in my mind when you hear these words is some big company executive or a management school/business school student with a magazine deeply engrossed reading. You also think of boring articles of stocks and mutual funds and why would anyone want to be interested in it? Business World is NO Fortune Magazine but it has definitely improved standard of business magazines in India. I don’t read any other business magazine but Business World is something totally different.
https://businessworldindia.com is the official website of the magazine and it is updated every week.
