Jun 19, 2003 01:53 PM
8554 Views
(Updated Jun 19, 2003 01:54 PM)
From next seat- Business Class- flyers to the middleclass-paycheque to paycheque- commuters, from ambitious- dollar eyed-would be-MBAs to senior accounts manager-in- an-MNC, I have seen them all read the ''Business world.''
This weekly published 5/- rupee per issue publication has truly attracted hordes of people to the world of business journalism. It has changed the very notion of a business magazine from what used to be otherwise a collection of mundane facts(for the non business savvy), never ending statistics.
Its selection of cover stories and the quality of journalism therein makes it a good read. From technology to hard core business management, the magazine covers it all much to the appeal of every reader segment.
For the learning community there is a good case review every week and should make a good collection for anyone to do anything with business management.
A bold move to give a business magazine a fresh look,unlike certain papers&magazines with the railway time-table look.
In summary a must read for students, entrepreneurs, managers all alike.
