It means real business!. Review on Business Line

This is not a NP for the light hearted -- nothing of the usual market gossip and advertisements which every other business newspaper is filled. I do not have anything against those but if you are looking for real core economic analysis and unbiased stuff, I strongly recommend Business Line.

The newspaper does one of the best articles at the maacro/micro levels (P R Brahmananda's economic and other topics on Sat. are at times too core for a lay man to get a hold). The paper has a wide coverage of the major coverage of the entire markets -- equities, debt, commodities. Especially, the commodity futures coverage is pretty useful for the traders.

The Sunday edition (with Investment World) analyses the capital market trends in full -- fundamental calls, technical analysis, debt market coverage, project studies. MS Narsimham, though I tend to differ from his technical calls at times, yet I admire his philosphy. There are also articles for the lay man here -- persons in the learning stage would benefit especially.

The weekday magazines include one each on IT, marketing and general life. Certainly worthwhile to read.

One problem however is that the newspaper is not published from Mumbai -- so the Sunday edition, the one with the Investment World is available only on Monday. The other, as I mentioned is the standard of articles which sometimes only the people with a background in that subject can get the zist of.

I would recommend everyone to try out BL over a period of one month -- it is difficult to shift loyalties on newspapers and toothpastes. But give it a try -- there is real business out there.

AMIT