Good Brew(u). Review on Bru Instant Coffee

While tea has spread from Asia to rest of the world, coffee has its roots in Africa. For a detailed account of history of coffee, I request my friends to go through my review on Nescafe!

Tea can be flavoured with spices, fruity essences and such other additives. Coffee, not being amenable to flavouring, is best enjoyed unadulterated.

Chicory is the only exception that blends well with coffee - the only exceptional adulterant! Traditionally dried coffee beans and chicory roots have been jointly roasted to give a coffee drink with a slightly different flavour. I feel the brew with chicory is of a different bitterness category ' and may not appeal to pure coffee fanatics. Economically, chicory has been favored because of its lesser price vis-à-vis pure coffee - with the result, blended coffee appeals to a wider section of consumers without sacrificing much on the taste.

''Bru'' was perhaps the first product in India to tap this 'coffee-chicory blend' instant drink market.

The 'filter coffee taste' promoted by them is due to the chicory blend. The instant coffee powder is deliberately granulated to preserve the aroma and reduce moisture absorption. The popularity of Bru is widespread, owing to its pricing advantage against the pure instant coffees. Nestle have tried to pit their Sunrise brand against Bru, but with little success.

My tips for concocting a good brew(u) - take it with moderate milk and less sugar (just enough to savour the bitterness). Enjoy each sip!