Dec 29, 2005 01:01 PM
6276 Views
(Updated Dec 21, 2006 01:42 PM)
Finders are Keepers
Once upon a time there was a vast kingdom in India Waiting to be conquered by invaders by of Satellite Television.
ZEE came, ZEE saw, ZEE conquered. Zee (Television Network) became an Emperor Zee Had the Crown, Zee had the power. There was a small, meek, carpetbagger stepped into The Kingdom of Zee,
Nobody saw BOOGIE WOOGIE came on SONY , it came, nobody Noticed its existence, it was breathing on telecasting Very old forgotten Hindi Movies and cheap dubbed English serials like Small Wonder into Hindi Language and sometimes covering the Bollywood Actors Relief drive on the streets of Mumbai for Some cause or the other.
There came a STERIOD called Boogie Woogie on Sony, this steroid was so potent and so powerful It catapulted Sony Channel into heights of wonder And admirations. Suddenly Allahabad, Ahmedabad Delhi, Mumbai, Calcutta, Lucknow, Patna were caught In the frenzy of Boogie Woogie, Great names in Bollywood considered it an honor to be invited as Judges On this show.
People started lining up to be seen On Boogie Woogie. The same was true about the Show Movers & Shakers. There was talk in social groups who was the judge on Boogie Woogie, who was the guest on Movers and Shakers.
One of my wise friends said if you are meant to succeed in Your life, all the right things come along and fall into proper Place and make a staircase for you to keep climbing on it As far as it takes you. Nobody can make it for you or Take it from you.
That is how things go about happening In our world. I believe he is correct. Sony channel staircase To the peaks was Boogie Woogie, this show generated So much revenue for them, sony will never forget it nor the India will ever forget the show. It entered into annals of Television History.
The history of Sony is almost similar to that famous and Vastly talented actor Jackie Sharoff, before the film HERO He was a mechanic working for a motorcycle company. It Was meant that Prakash Mehra saw him and cast him in The film HERO.
Once you gain a stature you can stop hustling, other hustlers Come to you with their sharp brains and bright ideas, you Just recognize them and give them your nod. They will Toil for you. Sony channel gets Jassi Jassi Koi Nahi And Yeah Meri Life hai smart hustlers. Sony is a force now To reckon with.
Now they have loyal viewers, loyal Advertisers, loyal artists and a chunk of cool Indian market In their pockets. They have kept up the pace of their programming and they have Kept them visible in the market. I can say Zee, Sony Star is established names in Indian Television Industry.
This is the reason we have groups of channels marketed by These 3 groups as a Bouquet.
A Kingdom carved out and King is crowned that is the Story of Sony Channel and Boogie Woogie.
