You have been AXED!. Review on Axe Body Deodorant

Well this is the line from the Jamie Kennedy Experiment- a hidden camera show. After watching the show, I decided to listen to the Ace of Base album (Swedish Band). ‘The Sign’ released in 1993 is their best and the songs were playing loudly. Realization hit me and I figured out that Axe Deodorant can be summarized using all the best tracks from this album.

Axe- The name is catchy enough; short and easy to be remembered. It’s all about the smell. It is also called Lynx in some countries.

‘All That She Wants’ : Axe has been using some provoking ads to sell the product i.e. using sex to sell its product; common marketing technique! The whole idea behind promoting AXE is not to protect you against the body odours! This comes as their second aim in selling it. They believe that with AXE, you will attract more ladies because of the smell. Can a smell attract so many ladies? Ladies, you have the final word!

It comes in different scents: Touch, Essence, Tsunami (shouldn’t this be taken off the market now), Phoenix, Voodoo, Orion, Kilo and Apollo. The fragrances differ in certain countries depending on consumer tastes and sales figures. Choosing which one is the best depends on the person’s sense of smell. So it’s up to you to choose which one suit you best. Price is good for quality but may vary among countries.

We all know that smell is one of the strongest of our senses but is it that good? The scents: it’s nothing natural but some of them are intoxicating. It is not something relaxing but a combination of different fruits’ smell mixed with spices! Let’s say a mix of watermelons, apples, litchis with almond and cinnamon!

‘Young and Proud’: All the ads and even the marketing target a younger market; mostly single guys, dating guys, young professionals married and those married & cheating as well.

‘The Sign’: Using AXE, the company wants to portray the image that you are stylish. To do so, they improved the product’s look. But let’s be realistic. AXE is primarily used to mask the odour.

Technicalities: (Will vary depending on the designs) The can shape is easy to hold, it's black with attractive colours and has logos for the different fragrances. The spray button (nozzle) is soft and the blast is adequate. Axe can be carried in small bags.

‘Living In Danger’: If you don’t use any deodorant whatsoever and your body is releasing body odours, then the people around you, are in hygienic danger because of your smell. If this is reminding you of someone you know, giving that person an AXE deodorant is not a bad gift at all. You are just trying to help, that’s all and making everyone happy which explains the next track ‘Happy Nation’.

‘Voulez-Vous Danser’ and ‘All That She Wants’ (Bhangra Version):Well, if you are dancing Bhangra and making some extra-ordinary moves at an alarming rate, meaning that you are sweating at an increasing rate of 0.05ml per each 5 minutes, then the 24 hours protection will not last as claimed by them. In this case, it’s better that you keep AXE handy. But if you are doing normal moves in your everyday life activities, then AXE will still not last for 24 hours. The long lasting protection is a gimmick!

The long lasting protection will depend on your country, your area, the humidity, the amount of pressure you are applying on your masculine body and your degree of sweating.

‘Waiting for Magic’: Axe’s creative marketing department (!) is trying to propagate the concept of making you irresistible to more ladies with their scents. It says on the product: ‘Never underestimate the power of the smell’. It should also be added : ‘Never overestimate the power of the smell’. Not bad as a warning sign.

Ingredients: (Yeah like if, we are dying to know about them!): Alcohol, Butane and Isobutane and Prospane, Fragrance, Isopropyl, Myristate, T-Butyl Alcohol.

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Useful FOR

1. All ages (13+) but if you want to be more conservative and classic; use another one.

   
   




2. Underarm stench is one of the first signs of puberty, so why not give it a go for those experiencing puberty!

   
   

Useful DONTS

1. Some men are obsessed with smelling good. Using too much of AXE hasn’t been proved dangerous but use only as directed. Don’t try to spray your whole body too often.

   
   




2. Now if your hair smells bad, avoid using AXE on the hair. You might be surprised to find a new born colour of hair, if you still have the hair. If you like the colour of your new hair, keep it, it might be stylish.

   
   




3. Try it first. If you or your body are allergic to the smell, don’t use.

   
   

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If you still don’t want to be AXED, it can still be trashed!

The album is very good and 5 stars for me!