I liked avon simply shine product very much. When I recieved it, it was in a box . I opened it and start to use on my face. Its sponge is so soft it totally doesnt't fell roughness on the face while applying it. On applying it my face was having a good tone and dryness wasn't there at all. Moreover its a very light weight product , one can carry it in her clutch with ease. I am allergic to some of the products but due to this product no allery happened. I will give a 4.5 rating to this product of avon.