Dec 21, 2016 08:59 PM
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Asus seemed to have turned a new leaf when the company showcased a barrage of new smartphones, at Computex 2016 in Taiwan back in June. Since then we have seen more premium looking devices come from Asus featuring metal construction(instead of plastic bits) and Qualcomm chipsets(from Intel chips). Asus basically moved from the budget segment into the mid-range and the premium smartphone market in India. After smartphones like the Zenfone 3 and the Zenfone 3 Max Asus finally announced the phablet-sized Zenfone 3 Ultra and the Zenfone 3 Deluxe, its first flagship smartphone.
Asus’ hardware and software choices in the past may have not been the best, but in the flagship space things get pretty competitive and even the smallest drawbacks can and will make buyers look at another brand. Things can only get worse when you’re under the radar for being a new entrant in a segment flooded with established brands. So does Asus’ first flagship smartphone cut it? At Rs 49, 999(for the Snapdragon 820 model) how does it compete with premium offerings from LG, Sony, HTC and Samsung? Let’s find out!
