Oct 11, 2005 01:29 PM
7271 Views
(Updated Oct 12, 2005 10:18 PM)
That was, bye the way, my favourite line from the advertisement. Another good example to let people know that successful ads can do without professional models or celebrities. Children surely do fit the bill.
Plot :-
A brother-sister duo, home alone, go about decorating the walls of their house.
Each of the walls seem to be either a an ocean or a zoo according to their imagination. The sister suggests they decorate it with the respective creatures.
The brother, on his part, begins cutting images of fishes and animals from old pieces of paper now getting skeptical. The sister assures him and tells him to go on with the 'cutting-shutting'. Finally they are through with all of the cuttings which end up on the wall and are pretty satisfied with their work. In the end, they recieve a call from their dad and the girl goes about complaining about her brother that he upto some mischief.
The concept, must say, was nothing short of brilliant. The use of children as models was actually an added advantage. Their expressions and actions were priceless and seemed so natural.
The makers of Asian paints have succeeded in reaching out to consumers making them one of the giants in their field of venture.
Over the years they have been able to convince everyone about the authenticity of their products and help people to judge the true worth of each.
