Jun 02, 2006 11:59 AM
11990 Views
(Updated Jun 02, 2006 12:05 PM)
Finally the rains have started in delhi! breezy winds, slight drizzle and gentle swaying of trees...Why the necessity to tell you all this details...because this weather makes me go slightly bonkers and I feel the need to do something that should not be done...this time around, I decided to pen a review...!
Talking about ''Appy Fizz'' is not easy. I have not been an avid drinker all my life and apple drink has never listed in my priority list! Appy Fizz came into my life all of a sudden on a lazy Sunday afternoon when I was out for work...the only drink available was Appy and I had no options but to buy it. Priced at Rs 25 for 500 ml it is not an everyday- everybody drink...so if you have the taste and the money for it, Appy Fizz is one good option.
Coming to why I am talking about Appy Fizz is because of few inherent and worthy reason...namely :->
Appy is an apple drink...like I mentioned before, it is healthy, tasty and different! It is a healthy alternative to cold drinks which are old fashioned, unhealthy and full of pesticides!
The color is sparkling golden which gives it a feel of wine or any other hard drinks...so you can enjoy the company of boozers and non boozers with ease ;-)
The current publicity of Appy Fizz is innovative, good and talk of the town...the advertisements being shown on TV and on radio with the tag line ''Cool drink to hang out with!'' is up market, relevant and sounds good...it is for a target audience and it works! English ads with a touch of humor is still in nascent stages and kudos to Parle and Appy for taking the plunge...
The Ads of Appy Fizz both on TV and on radio needs to be talked about at length...I can do a pathetic job of that but I guess we can all avoid it...Mayank can do a worthy job of it :) Mayank...this is for you...if you do not write a review on this, I will do it and god knows what will it do for poor Appy's growing market!!!
Appy Fizz is a favorite with men...! How on earth did I deduce that...you have to believe me when I say that the Appy Fizz bottle on my work desk has attracted the best of guys in my office ( not many qualify is another story :( ) they are attracted to the bottle, the flavor or the shape...no clue on that!
It is mandatory for all the waanabe's to hang out with ''Appy'' as it is a cool drink..Drinks like Appy are a welcome change to drinkers like us who do not get ourselves drunk silly in parties or brood when we don't have someone cool to hang out with it! Hang out with Appy then :)
This is another attempt to bring in the good reviewers back to MS and ward off the senseless ones...hope it helps! Comments and ratings if any are welcome!!! Happy Showers to all :)
