Might not seem so unusual now, but when it first appeared it was something which would have sent a shudder down the spines of a collective of die-hard Apple fans, as it was a handset some thought we'd never see from the Cupertino-based outfit.
Yet here I am, staring down the barrel of what was the biggest iPhone in history - the iPhone 6 Plus.
It arrived alongside the iPhone 6 - Apple's 2014 flagship smartphone - which measures 4.7 inches, making it more welcoming to a wider array of palms than the supersized iPhone 6 Plus.
Many of you, especially those of an Android persuasion, may be wondering what all the fuss is about - after all, the Samsung Galaxy Note 2 turned up with a 5.5-inch display years ago.