Jul 19, 2001 01:05 PM
5316 Views
Well this review is not about the book but about the business. The question was raised about the business in this category. Here is my take on the business regarding the enquiry about whether this gentleman should join the business.
Amway... well this was a fad sometimes back. Everyone who I knew had someone or the other doing the Amway thing. I almost got dragged into this too but well they caught me on a day when my senses were on full alert :) and I saw through their publicity campaign.
Positive Aspects
Well the positive thing is that the products of Amway itself are very good. They last a long long long long time. I mean they have some cleaner which lasts for a year. Reason is that it is in highly concentrate form. These products are environment friendly. Mind you thats the only thing which is good about Amway.
And yes if you do business the Amway way, you could win some of the money but thats some risk you have to take.
Yes the sales representatives do a good job at convincing people.:)
Negative Aspects
I must say that many of us are very gullible when it comes to money and specially when you hear big money pouring through the Amway representative's lips. Well for example they dont talk below the million dollar word. Many of my senior colleagues are into this loop and well they are regretting their decision every time I meet them.
The next thing is that the registration fee is very high, something about 4000/- odd rupees. I donot know whether it has increased now. At least thats what they quoted to me last year. You have to re-register after some period of time.
When it comes to selling the product, you are stuck. As in Badly Stuck. Well in a market where the most expensive and quality washing powder ranges to 85/- odd rupees and the highest price one has to dole out when buying a dish washing gel or powder comes 50/- odd rupees ( less than that).... why will anyone go for the same range of product which costs you about 300/- to 400/- odd rupees and above ?
Yes if you can convince someone, you will get the money .. but then the product lasts so long that it will only be after a long long time the customer comes back to you for more and you have to continue with your search for new customers which is a pain as very few customers are willing to pay that much for these products... no matter how good or how environmental friendly it is... at least in India.
The business module looks very attractive when it is presented to you ... but to reach there you have to work harder than any other direct marketing guy ... at gaining customers and then making new members... making new members would set off a chain where the members make so many more members and you will be profited.... provided.... they also do business.. then as the representative puts it you dont have to sell.. you can sit and earn money... dont be misled.. you got to sell products to reach the points they define. And to sell the products you have to buy the products with your own money and then who knows whether it will be sold .. if it is not .. you are stuck with the product.
The next thing which I did not like about this service is that the representatives come on too strong... Well good for them but it turns one off if one is forced to do something without thinking it over.
Many people have given up their normal business and jobs to go for this and profited because they have found the key to exclusive customers or created a good enough chain so that they dont have to sell the products.
I had done quite a lot of research by talking to Amway direct marketing people who are into this business and believe me none of them are happy because they dont have the time nor the energy to go about selling and then making members.
You will also be invited to Amway conventions and the tickets are not free.... it costs quite a lot..
My suggestion
Stay away from this. Try your hand with Herbal Life or Avon. It will be of much profit to you.
And beware of smooth talkers and big figures. They will make it very convincing by bring in people who have made a success out of it.. but mind you this is only because they have dedicated their whole life for this and because they have got very good contacts...
Yes another tip... if you are outside India, you might make something out of this but definitely not in India...
If you still think its good try it out but be careful. You will dole out more money than you will earn.
