Nov 05, 2010 10:27 AM
11525 Views
(Updated Nov 05, 2010 10:54 AM)
Indian is a poor country and a Colgate of 39.99 is more accepted than a Glister(Amway toothpaste) of 99.00. No matter how better Glister is.{ Yes, my mom and me both used Glister and got instant cure from some tooth problems.} But How many in India can afford 99.00 for teeth where 50% cant afford a squire meal a day? More over - MLM is something that's doing business with friends and Indians are reluctant to do so coz(A) we believe money brings bitterness in friendship(B) Costly products - which targets middle class needs MLM(BMW, Merc, Porsche doesn't need MLM) and Indians are still reluctant to go for costly products even if the product is good.
Same reason you see BigBazaar is always crowded but Shoppers stops and Centrals and Globus and other malls lack customers until there is a sale.
Amway may work in US.$2 for a toothpaste is OK and worth giving it a try in US.
Amway would have out marketed Hindustan Unileve, P&G, GlaxoSmithKline and others if they had a competitive price.
They some how knew that since they can't bring the price down - so lets bring people up to a level where some of them get addicted with Amway. But Amway is not narcotic - so how to addict people? Solution is make some AMWAY FANATICS.
Like Jihadis do, like Communists do.(How Amway does? You would know if you read other reviews, I need not to explain).
But I am sure, even if today Away brings the price down and brings their products to retail market - many established brands would get a run for their money.
I worked in a call center in my early days of career. Asians are always tough to convince and if its south Asian or south east Asia - you are talking about the TOUGHEST customers in the world. You need to do a complete overhaul of your business policy if you are planning to squeeze money from India.
