Amity Business School . Review on Amity Business School, Delhi

Overall Rating – 3.5

Institute - Amity School of Business , an instutite of Ritnand balved Education foundation.

J.L.Batra Former Director, IIM-L

About the Institute-

The Amity universe, as it is referred to, has over 20 courses under it’s aegis, the PGDM course being it’s flagship. ABS was established in the year 1995 under the aegis of RBEF. Within a short span of seven years the inst is ranked amongst the Top 20 B-schools and is ranked 1st amongst private B-schools .

Admission procedure –

Selection through MAT/XAT followed by Group discussion (more of a case study kind of funda) and personal interview. Getting through the written exam is virtually a child’s play .Clearing the final hurdle i.e GDPI is a tough nut to crack as they call over 1500 students for GDPI !!.

Courses offered –

PGDM – 150 seats , approved by Ministry of HRD and AICTE.

PGDIB – PGD in International Business

MBA-IB – MBA in International Business.

The last two courses are not approved by the concerned ministry or the technical council . PGDM course is the hot favourite and if you are thinking of ABS think of PGDM.

Specialisation offered – Fin & Acc ,Marketing & sales, HR, international management, Insurance & Risk management, Operation management and Information System management .

Fee structure –

3.65 lakhs for the PGDM course while app 3.35 or the other two courses. Hostel charges – 42 thousands per year (excluding meals).

Infrastructure – rating – 4.5

ABS resides in a 15 acre campus in Noida, adjoining Delhi .ABS is India’s first wireless campus . A well stocked library, amphitheater style air-conditioned classrooms, well furnished hostel, cafeteria, what else could one ask for?

Faculty – rating – 4.0

ABS has over 38 full time distinguished faculty (amongst the largest faculty in a B school).The students are regularly exposed to the corporate environment by visiting/guest faculty drawn from the corporate world.

International Affiliation – rating – 4.5

ABS is the only partner inst of University of Cambridge in India and only second in Asia . The students can simultaneously get a certificate from the Uni of Cambridge while studying at ABS.

Rankings-

As per the Outlook survey 03’ – 20th overall.

. As per the BT rating 03’ – 18th overall.

Ranked 1st amongst post 90' private B-schools.

Placements –

100% placement track record . Average salary offered during the last placement session was 3.15 lakhs while the biggest recruiters were ICICI, BPL, LG, Ranbaxy, AT & T, GE Caps and HCL.

Inside story-

Scene 1 : Unfortunately I bumped into some seniors who were hanging at the entrance gate waiting for their respective gfs (the were wearing a kabhi-toh-time-pe-aaya-karo look) . ‘seniors ke samne cig’ pite ho ? aao inst mein phir batate hain‘ (here I’m not trying to say indirectly that I smoke , I’m saying that quite directly , I think ).The previous day it was my friend’s GDPI so we took turns to play the guardian .

Scene 2 :seats in the auditorium ,there were around 100 more candidates for the GDPI session . We were asked to fill up a form and then..ek aur form . ‘write in not less than 300 words , why do you want to do the PGDM course’ ..thik hai yaar nahi karte, tum bina classes kiye hi degree dedo ‘. I’m sure no one read the stuff later and was nothing more than a ritual .

Scene 3 :Scene 3 : A.K.Chauhan makes the entry . He’s your typical NRI . ‘Bhartiya parampara ah ! jahan kahin bhi humare bachee jate hain ,badoo ke pair chute hain toh badee pochte hain – bete Amity mein padhte ho ?’ man give us a break . Excuse me sir , if India and her paramparas are so good , why are you an NRI ? Someone told me he gave the same speech everyday .’ab main aap sab ki safalta ke liye gayatri mantra padhonga’ . And yes he will tell you about his daughter-in-law who is from Jaipur .

Scene 4 :Tea-break . take as many biscuits as you can because no one’s watching . I picked 6 . 6 in the right hand , 6 in the left

Scene 5 :Commencement of the Gd session . We were around 10 in our group. We were given 2 mins to jot down our thoughts and 20 mins fot the GD . Thankfully everything passed off ‘peacefully’.

Scene 6 :Lunch Time . Every one lined up with plates in their hands. I decided that it was my ‘karwachauth varat’ today.

Scene 7 :Scene 7 : PI session. ‘mere number kab aayega’? By the time ‘mera number’ came , the interviewers too were getting impatient . Was asked routine question and they told me that Laloo was quite popular here.

Scene 8 :Scene 8 : We were ‘released’ at around 8 pm.

My Take -

• Backdoor entry in not news

  
  




• While showing us the placement chart we were told that the average salary for the last placement session as 2.25 lakhs while the surveys gave a different figure . Our queries were not replied to our satisfaction showing us the placement chart he cost of education is quite high .

  
  




• Placement surely is 100 % and top cos do visit the campus but only half of the students get the job of their choice , to their satisfaction , the others have to make do with whatever they are offered.

  
  




• The cost of education is quite high .

  
  




• You won’t find serious/deserving aspirants even thinking of ABS.

  
  

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The problem is that there are too many B-schools with neither any infrastructure nor good faculty , established primarily with the objective of earning easy bucks . Now earning quick money is not a bad idea provided these B-schools fulfill the other criteria. ABS has got excellent industrial linkage and has an enviable reputation amongst private B-schools. You may join the institute if –

• You have failed to secure a bearth in a Top-notch B school of your choice .

  
  




• You have no problems with the exorbitant cost of education .

  
  




• You are not interested in waiting for another year .

  
  




• You are ready to water-down your ambitions a bit.

  
  

Decide. The choice is yours after all the life is yours.