Dec 12, 2015 08:52 AM
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American Tourister is a brand of suitcase.
this is an amazingly good design.!
Immigrant Sol Koffler founded American Luggage Works in Providence, Rhode Island in either 1932[1] or 1933[2] with his life savings. He was determined to produce luggage priced at$1 in the midst of the Great Depression. The company's breakthrough came soon after when Koffler devised a new line that was significantly better[peacock term] than that of the competition; he named it American Tourister.
In 1970, American Tourister launched a memorable ad campaign, highlighting the durability of its product by unleashing a "gorilla"(actually a man in a costume) on it. The commercial ran for fifteen years.[3] It was also shown briefly in the 1995 film, Apollo 13.
In 1993, American Tourister was acquired by Astrum International, which also made Samsonite luggage.[4] Astrum was renamed the Samsonite Corporation two years later.
Their line of products include suitcases, backpacks, wallets etc.
one must try it out.!
