Unabashedly modelled on Amazon.com, Flipkart.com was launched in India in 2007,
many years ago before the US ecommerce major arrived in the country. After a great initial run and some major acquisitions, the company enjoyed the maturing market riding on the mobile revolution establishing Flipkart.com as the leading online retailer in the country.
Of course, as was expected, Amazon.in entered the market to spoil the party. The brand reputation carried over across the seas, even to a first time buyer in India, a unique advantage which is uncommon for new players.
In this piece, I avoid comparing delivery quality, seller confidence, and customer service since the mileage varies for different individuals. The general consensus looks like that while Flipkart was a darling for many for quite long, Amazon is garnering lot of fans with quicker deliveries and overall experience in recent times. It's a huge market, and the competence and deep pockets of either cannot be debated. So, I'll avoid the crystal ball gazing and look at how the two stack against each other right now in terms of few, nifty features they offer.
Stay smart, stay hungry
