Amzon response. Review on Amazon

Amazon’s Response

At the outset, all sellers listing their products on Amazon.in are required to enter an agreement to list and sell only genuine products. We further commit to ensuring a 100% Purchase Protection for the shopping done on Amazon.in through our A-to-Z Guarantee.

With regard to your query on how do we check?

There are two ways sellers can list and sell products on amazon.in. There are sellers who list, pack, ship and deliver directly to customers. In these cases we don’t have the chance to review the products. But should a customer, right owners, brand owners for Trademark and IP infringements bring the complaint to our notice, we will work with the seller to ensure that he either does a full refund or sends a genuine product to the customer.

We also have in place a mystery shopping for these sellers on the platform who list, pack and ship products on their own and we scrub our platform periodically to test random sample products that are prone to counterfeit and fake complaints and take action on the sellers.

If the seller has opted to list on amazon.in and uses our Fulfillment By Amazon service, then while we do not break open the seal of the products we have mechanisms in our FCs to ensure that the products are genuine. In an unfortunate situation, should a customer contact us regarding a fake product delivered even via our FBA service, we will take back the fake product and replace it with a genuine product.

Additionally we have metrics in place to record counterfeit complaints, measure the size of the problem and mechanisms in place to control it, basis the learning of our global counterparts to further reduce the inconvenience caused to our customers.

In either case, if we determine that the seller violated the agreement to sell genuine product, we delist them from the platform. There have been several instances where sellers have been delisted.