Feb 21, 2016 12:32 AM
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Taking its latest baked products offering under the Lay’s brand further, PepsiCo India has launched six new variants under Aliva, its healthy snack brand. The company also appointed Bollywood celebrity Vidya Balan as the brand ambassador for Aliva.
The addition of new products to its range of baked crackers is believed to strengthen its snack portfolio in line with the increasing number of health conscious consumers and greater demand for healthy substitutes to fried chips.
The three new products available in two variants each include Multigrain Waves, Milk Minis and Crispy Thinz. These are priced at Rs 15 for 50 gram packs of Multigrain Waves and Milk Minis, and 45 gram pack of Crispy Thinz.
