Made hay when the sun shone!!. Review on Ajio

AJIO was a leading online retailer of real good quality products, especially clothing till about a year or so back, this I say cuz I did get some pieces of clothing at throw away prices during the Pandemic.

Alas it seems, success has gone to their heads and overconfidence is killing the business. These days, they have sales, but the quality of products offered as part of these sales not only lack quality, but credibility too.

With so many online retail options available, why would someone still want to be loyal to a brand that when from high quality products to sub standard quality within a span of a few months?

It is a reliance group of company, perhaps its time Mr. Ambani sheds the cloak of overconfidence(and over reliance on the political patronage to keep the mullah rolling in) and creates a brand value worthy of its name both in quality and cost. After all do not forget, whichever segment he diversifies, the biggest consumers still remain the tax paying middle class AAM AADMI and not the political class he is trying too hard to please and remain in their good books.

Wake up, before the sun sets on a rising empire.