It is the app powered by airtel for it' s costumers which has movies, tv - serials, live TV channels etc.
The best part of Airtel TV app that I like is that famous foreign tv-serials like Game of Thrones, The Flash, Arrow, Big Bang Theory are available from season 1 till date for absolutely free of cost.
The only thing is that you will be allowed to use the service either from airtel data or wifi. Other service providers internet cannot be used to watch in the Airtel TV App.
You can add the currently watching tv-serials into the favourite list so that you can easily access it.
Overall it a good start from Airtel and still improvements can be done.