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The dichotomy of a troubled troubling Company
Dec 15, 2012 07:56 PM 46138 Views
(Updated Feb 19, 2013 01:18 PM)

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Call it dichotomy, contradiction, extremities, disunion, split personality, all these are the same and are equally applicable for the company Airtel.


I've been a customer of various services of this company for 7 years (not anymore in a few) and I can describe how they work in a rather satirical true way and I bet many or all of you will agree. Lets introduce our 2 characters in this adapted roleplay, Troubled customer (TC) and his arch-nemesis the Tormentor Airtel (TA) with its various departments.


TC : I have been billed Rs.1350/- excess apart from rental. Can you tell me why?


TA (untrained customer care) : You have been billed correctly sir, there is no issue is there anything else I can assist you with?


TC : But listen to me! This is wrong how can this happen in an unlimited plan? If this is the way you respond I have to stop the service.


TA (untrained customer care) : As you wish sir, I shall take a request to stop the a/c and goodbye!


2 Days Later


TA (customer retention team) : We realise our billing error, please sir stay with us you are our esteemed priviledged customer we shall give you the best offer and solve all your problems.


TC : sigh Ok I agree


2 Days Later


TA (Recovery department): Sir your bill is due plus penalty. There no error we are aware of so do pay otherwise we shall call until then.


TC : This is outrageous! Mr.Xyz promised me and confirmed Airtel's fault.


TA (Recovery department) : Do as you wish sir but there is no error so please pay!


2 more Days Later


TA (untrained customer care): Sir we have closed your docket number as your problem is solved, also you had agreed to pay the amount and cancel the account as briefed to us.


TC : Cancel the account? Didn't you guys beg me not to and promise me satisfactory resolution?


TA (untrained cc) : We're not aware sir, please pay up fast as we have 22 million other people to call for money kyunki unka jo hai woh hamaara hai.


1 week later


TA (retention team) : We are privileged to have you sir and promise ultimate resolution to our honorary customer of 7 years.


TC : You #^(#!!#@%#^&!!*$+%!!!!!!


This my dear fellows is how each Airtel customer be it any service goes thru. If ever there is a billing/technical issue of their doing, you have had it. Service is the only reason I stuck with it for as long as I did, the phone does have great network and the broadband is a lot better/faster than Mtnl/Bsnl but somehow having been a victim of this dichotomy I've often wondered if its been worth it. There is a massive disconnect of information between each department, while one flaunts its muscle and calls you a meager customer, another wants to hang on to you for dear life. As a service provider they are above average but how about a little honesty? With such high handedness and exploitative nature the company sure is as troubled as its customers.


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