Aashirvaad atta is staple food and kitchen ingrediants owned by Itc india limited.The product is now available all over india.Atta is made from sharbati wheat.Atta is rich source of protein and fibre.it absorbs more water, making the dough nom sticky and easier to knead.The soft dough gives you fluffy and delicuous roties.The aashirvaad pack is Pet poly, with design showcasting the forming process undertaking in the rural heartland of india in the form of madhobani painting.my family using this product since 3 years and satisfied well.first we preffered five kg atta and later we uses regularly 10 kgs pack.