Feb 20, 2009 06:00 PM
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I have tried many brands of Atta till now in my quest to enhance my roti-making experience every day, and no other Atta delivers like Aashirvaad Atta. It comes from the house of ITC Foods, a trusted and well-recognized brand all over India.
Aashirvaad Atta helps in making soft, fluffy, yummy fulkaas and rotis/chapatis.At ITC Aashirvaad, extra care is taken to keep things as natural as possible. The way Mother Nature intended for them to be.
That's why you'll see that a lot of traditional, sometimes even cumbersome methods that the world has long left behind are adopted, so that you can have a taste of the authentic. In our quest to provide you wholesome goodness, the finest of ingredients are sourced, directly from the farmers through our e-choupals.
ITC's e-choupal initiative, aims to confer the power of expert knowledge on even the smallest individual farmer. Thus enhancing his competitiveness in the global market.
Aashirvaad Atta was launched on 27th May 2002 and within a short span of 5 years has become the number one in branded packaged atta across the country. Aashirvaad Atta is made from the choicest grains - heavy on the palm, golden amber in colour and hard in bite.
It is carefully ground using modern'chakki - grinding' process for the perfect balance of colour, taste and nutrition which also ensures that Aashirvaad atta contains 0% Maida and is 100% Sampoorna Atta. The dough made from Aashirvaad Atta absorbs more water, hence rotis remain soft longer. The wheat for Aashirvaad Atta is sourced directly from farmers through ITC's e-choupals.
Select - 100% MP Sharbati atta
Aashirvaad Select 100% MP Sharbati atta comes from the plush, fertile soil of Madhya Pradesh, tended by the right amounts of sunshine and rainfall. The land here truly sprouts gold. The gold that we call ´sharbati´. The ´sharbati' wheat is sourced directly from farmers through ITC's e-choupals and then blended using the traditional ´chakki-grinding' method to give you that superior, discerning taste that you well deserve.
MP Chakki Atta: Aashirvaad MP Chakki Blend is made only from the finest MP wheat. This wheat is again sourced through ITC's e-choupals from the golden fields of the most carefully cultivated wheat.Whole Wheat Atta - 0% maida and 100% Atta: Aashirvaad Whole Wheat Atta has 0% maida and 100% atta. This means you serve soft, fluffy rotis and a whole lot of health and happiness.
I have been using the third category - Whole Wheat Atta - 0% Maida & 100% Atta for many months now and I am totally satisfied with this product. Current price, as of writing this, available in MORE Store, is Rs. 185/- for a pack of 10 kg Atta.
Readymade Atta saves us a lot of trouble of procuring the wheat grains, ensuring they're clean and grinding them from a mill. Good atta. I definitely recommend it.
