Hi Aashirvaad Atta was not good, because it was most famous wheat flour brand in ashirvaad now a days but it is most costlier than other competitor brand that available in market.Flavor: It is wheat flour brand but the flavor is not good because in wheat flour mix the refined flour( maida) that make it wrong flavor.Packaging: It comes in a plastic bag in different 2 sizes like5, 10, 20, 50kgs etc.Packaging of all the size is same.Yellow bag with center colour use is red on the plastic bag.Packaging is not much good not attractive only average.