May 28, 2004 05:55 PM
3306 Views
(Updated May 28, 2004 05:57 PM)
STAR NEWS has a large void to fill until it can be compared with other be it NDTV, Aaj Tak or even our DD.
If we have to analyse each of this news broadcasters then we would understand each of them have their followers. NDTV caters to Higher middle income to up market viewers, who thinks NDTV is demi-god in this field but have to understand that good team and people can do wonders
Aaj Tak is typical Hindi belt channel. The news are like reading some B grade news paper in terms of content. The viewer are typical large uneducated population and thus the news content have to explain in detail about the event and its background. The channel continues to be same ofr all it major news. Consistency thus is key.
DD refuses to improve except of newsreader wearing check shirts with designer tie. what a match. Only DD would give such sight and surprisingly it continues doing so makes me wonder that does any senior DD staff watches the news themself or not.
STAR NEWS unfortunately would be always compared with erstwhile star news managed by NDTV team. Star news have good reach and really hardworking team who want to put their best and stamp their identity but erasing old image is very difficult.
I know no one should be compared and they all do their best but when we all are in same league, comparision becomes inevitable.
Star news have started well but have lot to do before it can be recognized on it own. I wish the day comes fast
