Its a six !. Review on 1800 Runs: Brand Sale Khel Mein - Jagdeep Kapoor

Many times, many of us feels that we have not been able to achieve fully what we are capable of. We know our capabilities and our strengths are capable of taking us to sky, but are not sure, what is binding us to a peg down here. This ‘1800 Runs Brand Sale Khel Mein’ book give us an insight into this very problem and also suggests the antidote for this dilemma.

It starts with an example, which many of us will think that is possible only theoretically but in reality, if thought and worked on practically can knock you for a six. In cricket, the full potential in a one-day international match is 1800 runs. Every ball can be hit for a 6; there are 6 balls in an over and there are 50 overs in a match. Therefore 6 x 6 x 50= 1800 runs, which is the full potential. Now think about scoring 300 runs, and it will appear very achievable and limited target.  If each player plays with unlimited thinking, optimistically and with confidence, keeping his full potential in mind, a team is guaranteed to gather much more runs, than if it starts with a target of 250-300 runs. The example immediately changes the whole mindset. Once your thinking gets loose and the mind starts get rolling in the proper direction, with the next turn of page, the book binds the cricket and cricketers with brands, brand managers and sales managers to make them aware of, what was holding them from achieving their sales target. Very soon every reader will start realizing that weather it is cricket, brand sales or family life, it is only the habit of limiting our thoughts to near targets, that is keeping us away from achieving what we are capable of.

In an interesting manner, the author creates two teams, one is CAN team and other is CAN’T team and the guides the reader through failures and despairs of CAN’T team and successes, enthusiasm and reasons of victory for the CAN team. In the process the book coaches its readers to acknowledge the 11 strategies(11 players of CAN team) like ELEGANT, GALLANT, OBSERVANT, RELEVANT et al. to SCOREMORE in the integrated scenario of cricket, life and brand sales. Each chapter is an approach which tell us not to fear bouncers, about master strokes, see the ball early, use your feet, find the gap, keep the scoreboard moving and finally enjoy batting.

The book can really make you hit a six in life, if read and thought of genuinely. Check it out for the world cup victory.

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