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Strategic Market Management - David A Aaker Reviews

Good book but is too costly

May 24, 2015 05:43 PM Read

I had borrowed this book from my cousin for studying a subject in 4th semester of my MBA programme. I had been told by my teacher to refer this book for Strategic Market Management, I had went to a book store to buy this book but its for Rs 6000, so I decided to borrow this book from my cousin w...Read More

 
Books have been a source of knowledge for many centuries. There is atleast one book written on every single topic under the sun. Books are not only written to educate, they are written for leisure and even for the metamorphosis of the soul.There are a hundred categories to choose from when it comes to books.

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