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Marketing Management - Philip Kotler Reviews

Universal Marketing Strategy book

Sep 17, 2017 08:58 PM Read (via Android App)

Recently I have started my Master of Business Administration course from NDIM and opted marketing as my stream. In marketing we read and learn the strategy of marketing from Philip Kotler book Marketing Management. I was not having any idea about marketing but after reading basics and advance...Read More

A great book on marketing tactics and basics

Feb 19, 2017 03:57 PM Read

This is one book gifted to me by my father as I am an aspiring entrepreneur and he happened to realize he skills I will be needing in my journey. Philip kotler is a marketing legend and author and this book in a very simple language teaches you all the basics of marketing which you would have ot...Read More

LARGE SCOPE OF MARKETING MANAGEMENT.

Feb 03, 2017 09:57 PM Read

Hello, friends, this book is one of the best to understanding the field of marketing. I read this review and very easiest to understand that how to operate and control market. its definition is also very simple  to understand that all the marketing students that is respect and also big thing is ...Read More

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Self-independent aspirants entrepreneurs

Jan 23, 2017 05:20 PM Read

Best books for anyone who want to start their business, the basics lessons of management and marketing had been given in this book along with examples with products and even short history of successful products has been given.The very professional and modern way of doing business in this modern ...Read More

Every Marketer Should Read This Book

Jan 18, 2017 07:25 PM Read

Hello Friends, I am just writing this review for all those people who are working in the field of Marketing or Sales. Philip Kotler is the Modern Guru of Marketing. There are only two definitions of marketing that is being given respect and importance. First one given by AMA and second one belon...Read More

 
Books have been a source of knowledge for many centuries. There is atleast one book written on every single topic under the sun. Books are not only written to educate, they are written for leisure and even for the metamorphosis of the soul.There are a hundred categories to choose from when it comes to books.
Marketing Management - Base of Marketing

Jan 13, 2017 01:46 AM Read

For me, the book Marketing Management is the basic book in the marketing field which is written by Philip Kotler. The author wrote a number of books and articles in the field of marketing which are very helpful for the marketing students. And what the models and concepts described in this book, ...Read More

A great book to clear concepts of marketing-brand

Dec 30, 2015 04:32 PM Read

Marketing Management books " kotler & Keller" is the best book according to my knowledge and belief .Because many years ago this book actually built my knowledge of marketing stuffs.All concepts of marketing , sales, brand, segmentation , targeting , positioning , product , price , promotion...Read More


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