SEO is undoubtedly a creative art.
With promotional technology SEO has been recognised as one of the best performance based tactics of the Internet.
If we go into the deep of the terms and conditions of all major search engines we will get that they make considerable changes in their algorithms frequently. Therefore, an SEO expert has to understand all pros and cons of the new arrivals of SEO.
SEO professionals should update their minds with new tactics and expertise to be used for better performance then only they can produce good results.
Desired Results
This is the term all companies want as they use SEO for their business.
How this desired results will come?
It is related to --
Correct SEO practice as per present SEO algorithms
Performance on the same SEO practice
Understanding crucial Logic of SEO performance
Understanding the goal and direction of the business for what SEO is being performed'
Understanding the business needs to be fulfilled in a short and easier way
Keeping all in minds, it is to declare that SEO is a creative art. Without creativity and understanding SEO is nowhere.