Recent research shows that the digital spends has been pacing up to a staggering
32% per annum growth.India would be employing 1,50,000 digital marketers in
various walks of media space and internet industry.
Today the opportunity in the internet space marketing and digital marketing is
rising by every minute.Its presence is very giant. All F.M.radio channels,
Electronic Media ie. Main stream or even Community Radio channels are the
various platforms for the digital markeitn promotions.
There are various masalas of the digital marketing course . It includes the
SEARCH ENGINE OPTIMIZATION(SEOs), SEARCH ENGINE MARKETING
(S.E.M),SOCIAL MEDIA MARKETING(S.M.M),GOOGLE ADWORDS,WORD PRESS
DEVELPOMENT.Below is a brief details about this above mentioned course
content.
SEARCH ENGINE OPTIMIZATION(SEO)
SEO is a web space tool which means the process to get maximum web traffic
from the free searchings in the internet.SEO core course is divided into 3 shifts.
1-On –The – Page SEO
2-Off- The – Page SEO
3-Violations
On the page SEO talks about the nature of the publish web content.It also talks
about various hints HTML to the search engine.
Off-The- Page SEO
If your ON-the - page SEO is under your control the off-the- page you never
control. Off-the – page is a check for the unreal or fraud publishers.
Violations: A FACTOR
There are certain tools like “black hat” or “Spam” which again becomes important
for your web page. Violition checks the in-coming irrelevent spams,ect.Besides
search engines are helping its users to do more SEOs not only to rise their search
results but also lays guidelines, blog posts,ect . So it is very important event that
the apiring SEO’s must be ethically taught .
Word Press Development
Word Press was born in 2003 for a desire to have a well crafted personal
publishing system built on PHP(Hyper Text Pre-Processor). WPD. is a web space
tool which is absolute license fee free where every body works on it, and with no
complaints . WPD is a blogging system but users now using at full length for
content management system . Please also subscribe to tools like WordCamps
,which is again is a free or sold at low price which tells about the benefits of the
wordpress development tool .
What is SEARCH ENGINE MARKETING
SEO is a promo tactics which is design to help MNC and Small Business all over
the globe through web space marketing . It shoots the firm’s promos at the top
the sereach engine traffic . All kinds of firms learns the ways to improve the
content part and to get maximum audience attention . So search enging means in
a lay man’s word a customer wants more informationt and is looking for your
products and services, he is interested to buy it.That’s it .
SOCIAL MEDIA MARKETING
Social Media is an online platform where the users create and share their views
and content and also take part in social networking world . They share their views
about whether it is the right time for digitilzation and demonitization?.every
thing, you imagine .
Below are some of the latest social media marketing tools which we all must
know it .
