WAKE UP SID OR DO KNOT DISTURB THIS WEEKEND?
I had stated in my talk no 22 as to how youth-oriented films have a great chance of succeeding at the BO since the young constitute almost 60-70% of the moviegoing audience. Thus, there are loads of expectations from Wake Up Sid (WUS), that is all set to release tomorrow. It seems Ranbir Kapoor had made an unintentional norm to release his films onpublic holidays! WUS releases on Gandhi Jayanti while Ranbir’s previous films, Saawariya (2007) and Bachna Ae Haseeno (2008) were released on the day of Diwali and Independece Day respectively!
A lot of ‘firsts’ are associated with WUS, produced by Karan Johar. It is the first time that a KJo produced film is shot entirely in Mumbai. All the rest of KJo films were shot abroad (except Kaal but it wasn’t filmed in the city). This is the first film ofKaran Johar that would be distributed by UTV Motion Pictures and not by Yash Raj Films (had stated this point in talk no 51). The music isn’t larger than life and the film is made on a low budget, unlike other Johar’s grand films!
The promos of this film are rocking and indicate perfectly as to what the film is all about. The plus point of WUS is its plot which is very relevant and the character of Sid is extremelyrelatable. In short, half of the battle is won! That’s because characters where almost everyone can identify with manages to strike a chord with the audiences. Taare Zameen Par, for instance, worked big time as it wonderfully executed the separation anxiety faced by achild when separated from hisparents for a brief period of time. Everyone must have faced such a situation at least once during their childhood and hence, the film was loved a lot. Similarly, WUS also has high chances of impressing the audience.
The Ranbir Kapoor-Konkona Sen Sharma pairing, though unconventional, manages to rock! In fact, both are top performers and look wonderful together. I am dying to see them as a pair as I appreciate both of them a lot! Couple of months back, somebody on a social networking website had wrongly stated that WUS is a love story of a younger handsome hunk and an older not-so-beautiful woman. Unfortunately, the rumour spread far and wide and director Ayan Mukherjee had to give his word about the rumour. He also made a clapworthy dialogue, “Who says Konkona is not beautiful?” I agree with him completely. Konkona looks stunning and has given wonderful performances, for which she has also won many awards and accolades. Mark my words-Konkona will pitch in an excellent performance in WUS!
With such a strong buzz about the film, it is definitely going to take a good opening in the metros. However, it may not find many takers in the small centres. Let’s hope WUS works, provided it’s a well-made film!
Do Knot Disturb (DKD), on the other hand, may see a better opening than WUS. The Govinda-David Dhawan combo has worked well in the past and there are tremendous expectations from DKD. Which film are you interested in? Do let me know!
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WHY ISNT SANJAY GUPTA PROMOTING ACID FACTORY?
Marketingand publicizing a film is very important, especially in the current scenario, where so many films are releasing week after week. But still, some filmmakers don’t care and ultimately, their movie flops due to no hype. I fear that something similar can happen with Acid Factory, produced by Sanjay Gupta and directed by Suparn Verma. There has been very little promotion of the film and I can hardly see its promos on TV. With just 8 days to go for the film (its releasing next Friday,October 9), Gupta and his team should be aggressively promoting their film.
Most of the promos are just released on the net, which is not a good thing to do as majority of people have a better access to television then to the internet. The new theatrical trailer of the film is fabulous and it really looks like an excellent stylish thriller. I have uploaded the promo below-do not miss it! And let’s hope better sense prevails and that we can see and hear more of Acid Factory in the coming days!
