As we have moved into a digital era of digital possibilities, where everything has moved to internet and cloud storage. So it is important for us to be a little informed of what it is and what it can do for us. It is applicable to mostly all major sectors today such as health & well-being, defense, retail, electronics, consumer durable, fashion apparels and so on. The digital era has combined the business strategies and the strong network infrastructure to allow the maximum reach of customers all-around the globe. Hence if not an expert on the digital platforms and digital marketing, at least one should have the fundamental knowledge of the concept and its functionality. This will help in understanding of the scope of digital marketing.
