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From Tania Malhotra
   •  Mar-17-2005
   •  Aug-25-2005
    From the CEO    

  From: Faisal I. Farooqui 

The Olympians have returned home from Athens (what a show it was!) and the winter equinox is upon us. As the cool winds set in, we Indians mentally prepare for Diwali. This year, the Muslim festival of Eid-al-Fitr will be within days of the merriment of the festival of lights. I hope it�s double the fun for all.

At MouthShut, empowered consumers across the world have continued to make it a season of non-stop celebrations. I want to take a moment to share the new and the wonderful at your favorite online destination.

You’ve received MouthShut Shopping with such enthusiasm that it’s making headlines (more on this in a second). If you still need an introduction, we’re talking about our latest feature of comprehensive comparison shopping at Don’t just buy stuff, make sure you’re buying the best stuff and buying it at the lowest price. Don’t let the ads and TV commercials confuse you. Take charge – stop at MouthShut’s comparison shopping before you buy, so your money is spent wisely. Stop here after you’ve bought things so others can benefit from your experience. This exercise will make us smart shoppers and it will force the companies selling us goods and services to make better offerings. If you like MouthShut, tell others about it. Turn the “aunties” and “kakas” on here, they will thank you.

It’s official. MouthShut’s growing popularity earned us as the second most-popular shopping related destination in India. This rating is provided by Alexa, a company owned by I would like to urge you, gentle reader, to do two things to help MouthShut further: (i) Install Alexa’s toolbar on your browser (ii) Make MouthShut your homepage. This will ensure your visits to MouthShut are recorded and help us continue to gain and grow in the world’s recognition. Alexa’s toolbar is available at

By popular demand we have now added three new sub-categories and thousands of new products. You can now write on
Movie Personalities, Paints, and Hotels (International). Those of you who have been around for some time know that MouthShut is a user-driven community. We will build things you like, we will introduce features you feel will serve you better. So keep those ideas coming.


In April 2001, we pioneered a revolutionary and innovative concept - Dial-the-CEO. Inspired by its success, many of our alliance partners have also adapted this concept. Imitation is still the best form of flattery and we're only too pleased.

To communicate issues that are important to you, you can reach me directly on Saturday, September 25, 2004 at our Mumbai, India office at +91-22-2600-6788 during the following times:

4:30 PM - 6:30 PM IST
7:00 AM - 9:00 AM EST
12 Noon - 2:00 PM British Time

Past callers have provided some of the best ideas we have received about making MouthShut even better. Your passion and enthusiasm is the nourishment our team here feeds on. So jam the phone lines and know that I will listen to every caller and all your ideas will get due consideration.

If you are not able to call Saturday, do not be disheartened. Your emails sent to will come directly to me. Our name MouthShut is a play on the slogan "MouthShut No More" - so what are you waiting for? And please, don't forget my two requests: send others to MouthShut and install the Alexa toolbar with MouthShut as your homepage.

Until we meet again, I will be reading-writing-and-rating on MouthShut. See you there!


CEO, Inc.


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