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From Tania Malhotra
   •  Mar-17-2005
   •  Aug-25-2005
    From the CEO    

  From: Faisal I. Farooqui 

Of all the things I do as the CEO of this company, writing this column has to be the most fun. It lets me reflect on what we are doing together and, unlike many other work related tasks, this is one I always look forward to.

We have had a lot of wonderful changes at since my last communication with you. When I last wrote you, we had just given you a glimpse of the redesigned website. Upon the release of the limited preview, we conducted a large survey and feedback study using the services of a leading online research company - Zarca Interactive. We surveyed 34,600 members and users of MouthShut. The survey results provided us insights into your likes and dislikes and we made significant changes to our subsequent design which are now reflected in the new


I want to share some of the results from our survey on the redesigned

Duration of the survey: August 18, 2003 to September 17, 2003.
Total number of participants: 34,600
  • 44% of the respondents felt that that the new design of the survey differs significantly from the original version.
  • 67% of the respondents claimed to have been pleasantly surprised when they first saw the new
  • Wherein lay the difference? - we wanted to know. An overwhelming majority voted for the overall look and feel, while a sizeable chunk of respondents opted for the placement of features, color, and the emphasis given to products.
  • Over 90% voted that MouthShut is now easier to use, navigate through and aesthetically more pleasing.
  • 88% of the respondents stated that they had a significantly improved experience on the redesigned
Your Profile Page at is your key to being known by all the members of this vast, multifaceted, and extremely vibrant community. Non-members too have access to your Profile Page. MouthShut members make friends across the world and your Profile is the first and most important introduction you can offer the world. I urge you to regularly update your Profile Page.

2003 was loaded with exciting contests on MouthShut culminating in Unlimited Bonanza and the MouthShut Bollywood Survey 2003. I promise you that 2004 will be even more exciting than the year gone by. Please check the Community Center for details about upcoming contests.

Ceding to popular demand, we have decided that MouthShut's logo will be decorated according to the seasons and from time to time it will reflect the various social and cultural anniversaries, holidays and festivals. As an example, the logo is currently wearing the "near year" look.

We are flattered to note that our extremely popular Dial-the-CEO™ has been adopted by many customer-friendly companies. MouthShut pioneered this where members can call the CEO's phone line directly and speak with him. In speaking with you directly I get first-hand insights from the most important person on MouthShut - you, the member!

Our next Dial-the-CEO™ will be on Thursday, January 22, 2004. You can reach me at our Bombay, India office at +91-22-2600-6788 during the following hours:

4:30 PM - 6:00 PM IST
7:00 AM - 9:00 AM EST
11:00 AM - 1:30 PM GMT is your site that we intend to improve with each passing day. For this I need regular input from you. Please do not hesitate to write me directly at

I am counting on your continued support, and you do that each time you log on to MouthShut. If you have not visited here in some time, I am sure you will be delighted to see the surge in new reviews. Read the reviews, meet and make friends with our new members of the thousands who have registered in the past few months. And pass the good word along and invite more friends and relatives to join


CEO, Inc.


Results Announced
The survey brought in some interesting results. Do read our detailed report on the survey.
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