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From the CEO
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From Tania Malhotra
   •  Mar-17-2005
   •  Aug-25-2005
From: Faisal I. Farooqui

For many of you this may be the first communication from me. Around the middle of this year, new business commitments interrupted my monthly emails to MouthShut members. I have missed writing you, primarily because each time I write, I hear back from so many of you and nothing means more to me and MouthShut team members than your emails and calls. I am now recommitting myself to communicate with you more regularly - a sort of advance New Year's resolution.

Thanks to you, has continued to be at the forefront of consumer empowerment. Your feedback and reviews are helping consumers become more judicious when buying products and services. At the same time, MouthShut is guiding product designers and service providers to improve their offering. What could be better!

At, we have always been guided by the principle that the platform needs to evolve with time and adapt to reflect the growing needs of its members. We are now in the process of a major redesign and repositioning.

A team of designers, web programmers, and usability experts is hard at work on the redesign and re-alignment efforts. MouthShut is your portal, and the team wants to benefit from your feedback in the redesign process. Based on your participation, many of you have been identified to help us in the redesign program.

The team will contact you seeking your input. Just so we don't miss out anyone, we are also using the services of Zarca Interactive, a leading provider of online surveys to help us survey all MouthShut members. This will help us understand your expectations and tap into your ideas on an ideal consumer feedback website. Look out for the e-mail from Aarti Kapoor in the next few days.

New categories:
We have introduced dozens of new categories and have added thousands of new products for you to share your opinions on. Last year, we had promised you plenty of opportunities to win gifts and prizes. To this end we launched the Find-Write-Win Contest!, the Grand Restaurant Contest, and the Dubai Beckons You! contest. Winners for each of these were announced. Congratulations to the lucky winners! I know many of you tried but did not win any prizes. Please do not be disheartened; we are now announcing new contests on a regular basis. Check out the Community Center for the latest contests.

In April 2001, we pioneered a revolutionary and innovative concept - Dial-the-CEO. Now, several of our alliance partners are adopting this concept too. Once again, on Monday, December 2, 2002 you can reach me at our Bombay, India office at +91-22-2600-6788 during the following times:

4:00 PM - 6:00 PM IST
5:30 AM - 7:30 AM Eastern
10:30 AM - 12:30 PM GMT

Please use this opportunity to express any comments or concerns that you may have about I am looking forward to hearing from you. For your convenience we now have four lines on the above number, so please continue trying if you get a busy tone. is your place on the Net; please invite your friends to join the fun. As always, I look forward to getting your feedback - please do not hesitate to reach me at


CEO, Inc.
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