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From Tania Malhotra
   •  Mar-17-2005
   •  Aug-25-2005
    From the CEO    

  From: Faisal I. Farooqui 

 



  Three years after first going live, MouthShut has launched a full-fledged preview of its new look. The redesign of MouthShut had been on the cards for the last six months, but we did not want to push the process. Redesign for the sake of redesign is not a very good idea. Each and every component of the new-look site had to be examined carefully. The pros of redesigning an already well-established site had to be measured against the cons.

The idea of the redesign, dear friends, came from you. Your reviews on the various facets of MouthShut, M2Ms and emails to yours truly and Aarti Kapoor, as well as your emails to the support platform made us realize the need for a complete revamp. The idea was not merely to change the look and feel of MouthShut.com but also to improve its usability.

For almost six months, a dedicated team of designers, web programmers, and usability experts worked relentlessly on the redesign process. Now that you are familiar with the ‘new face’ of MouthShut, we seek your invaluable comments and suggestions so that we can make further improvements before the site well and truly goes ‘live’. Soon you will receive a survey form from Zarca Interactive. Your feedback on the new-look MouthShut.com would be highly appreciated.
 

I am sure everyone would agree that 2003 has been spectacular for the competitive spirit within us. Contests are a great means of bringing out the killer-instinct in each one of us. But what has been unique about each of these contests is that our members have competed with a great spirit. The competition has been fierce, yet no one has ever begrudged the winner his rightful place under the sun.

‘Books n’ Restaurants’ is the current contest on MouthShut. The response to this particular contest has been awesome, to say the least. In view of this, the management has decided to extend the last date of the contest to August 20, 2003.
 

MouthShut.com has expanded its outdoor campaign to many cities in India. The original pilot in Bombay, which was value-based, low-profile, and non-exorbitant—unlike many others’—brought exciting results. We are looking forward to rolling it out to many Indian cities as well as key cities overseas. Everyone at MouthShut is very excited to have the opportunity to make consumers aware of the power of their opinions and will make this the focus of our campaign in the months to come.
 

With your help and support we have effectively blocked the MS ID of those whose emails did not appear to be genuine. The new design has a built-in two-step verification system aimed to prevent abuse of your destination on the Internet. We look forward to your continued support in helping us provide an effective and clean consumer-community platform.
 

In April 2001, we pioneered a revolutionary and innovative concept - Dial-the-CEO. Now several of our alliance partners are adopting this concept too. Once again, on Monday, August 11, 2003 you can reach me at our Bombay, India office at +91-22-2600-6788 during the following times:

4:30 PM - 6:30 PM IST
7:00 AM - 9:00 AM EST
11:00 AM - 1:00 PM GMT

Please use this opportunity to express any comments or concerns that you may have about MouthShut.com. I am looking forward to hearing from you. For your convenience we now have six lines on the above number, so your call will get through easily.

MouthShut.com is well and truly a fun site. I request you to invite your friends to this site. Let us extend the MouthShut family. And please don’t hesitate to write to me at with your compliments, complaints and suggestions.

Sincerely,

Faisal
CEO

MouthShut.com, Inc.

 
 

Contests
Post a minimum of five reviews on Books and/or Restaurants (except Advice) before August 20, 2003. Six lucky winners should expect a great spread of exciting prizes.
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