Brand-aid needed for Sprite

This entire thing about ads, ad wars, corporate wars, brand positioning, price battles and legal shenanigans has got me thinking seriously about how the consume...read more

16

5

Pure news, pure information. First.

I can't claim to be a veteran Economic Times (ET) reader since its only been two years since I got into the habit of reading it every morning. AFter all, other ...read more

16

6

My durable talk-horse!

Having decided to review products that have been my constant companions, I would like to wax eloquent about my trusty Nokia 3310. Even though I am thoroughly sm...read more

17

3

Shake-and-go

A late night english movie in a good theater after dinner. I hadn't been this good to myself in a long time. It felt good to be going to watch an A-grade, all-s...read more

13

2

Oh flash me LG-man!

This happened to me on a balmy evening. I got dressed in my best satin evening gown. I put on my best make up, did up my hair in a very appealing kind of way an...read more

30

8

Bang on target!

Its very rare for one to see an ad that makes a connection between the brand, the concept and the public. This ad has achieved just that. The models Even though...read more

12

0

Caught Reliance, bowled customer

Hey all you pappus, jaggus, bittus of this world; hey all you Sehwag crazy janata out there, did you see Sehwag sizzle for Reliance? Dont you hear Sehwag callin...read more

26

6

Open the lid, not the dil.

Ad film makers usually have a tough time making films for soft drinks. Its not easy at all - all tricks of the trade have already been used up in the cola and o...read more

22

4

Times of India - waning influence

We have been readers of the TImes of India every morning for the last 30 years. My father came to Mumbai around 32 years ago and has never changed his subscript...read more

8

0

A thought, a dream, a nightmare!

Translated into english for the benefit of our non-hindi friends! Kid: Daddy Daddy, tell me a story Daddy: OK kid, heres your story. (If a measly story can put ...read more

10

2

Status Eatery - aah bliss!

OK, let me warn you about what this is about - this is about cheap lovely yummy clean honest-to-god food at Nariman Point, Mumbai, India. And if you visit this ...read more

7

0

McDonalds - Expensive bland food

I have been visiting McDonalds restaurants in Mumbai off and on over the past 2 years or more. I have tried all their foods and beverages and I have not been to...read more

20

0

Indian Classical Music, duh!

I never knew that there could be musical bimbos in Indian Classical Music. Now I know better! Let me be a bit immodest - I have a fair knowledge of Hindustani m...read more

18

3

Forrest Gump - More than just a movie

I have watched Forrest Gump atleast 5 times out of sheer admiration - admiration for every single aspect that went into making this landmark movie. I will watch...read more

10

2

What were they SOCH-ing?

I should actually ask what was 'I' SOCH-ing when I decided to watch this movie? I must admit here at the outset - I have a heavy bias against all hindi movies. ...read more

11

4

Truly Deep Blue

I have been wearing my Flying Machine for the last 2 years. I bought a Deep Blue pair of jeans and its only been getting better. I cant bear to be without it, a...read more

9

3

Michael Schumacher - A True Hero

We have known so called Sports 'Stars' in our times. We have treated them with respect when they have won and booed them when they have lost. But rarely have we...read more

10

0

Effects on health due to Cell Phones

Since I have been a regular user of a mobile phone for the last two yuears I had been concerned about adverse effects of prolonged use on my health. Thats when ...read more

16

1

Programming is like DTP - just wonderful & ea

Dont get me wrong when I say that a good programmer like a good DTP operator. And theres no disgrace in that! I have been a programmer for a good 7 years or mor...read more

15

2

Pakistan - America's blind spot

Its not Pakistan's turn after Iraq much as the Govt. of India would wish so. Pakistan is too important for the US as an ally. Its no secret that the terrorist o...read more

12

1