What Went Wrong for the Bollywood in 2009?
Yesterday I was watching one show on Zoom channel and in that show one news surprised me a lot. In 2009, Bollywood success ratio was only 8 %( Loss of 700+ Crores.).
According to the channel,following factors are responsible for such a low rate of ratio:
Recession ,Multiplex Strike,Lack of Content and Focus and Big Budget.
My Views:
I feel ‘Recession’ could not be the reason because in the same time Hollywood flicks earn good revenue and did well at the box office.Honestly speaking the worst impact of recession was on Western Country(Hollywood.).
‘Multiplex Strike’ could be consider as a reason but not the main reason.Due to the strike ,so many movies release at regular interval after the strike over. When the movie released at that time people were busy with the exams or work.In one line I can say movie released at wrong time. So much clashes with Hollywood flicks.
Lack of Content and Focus: This is the main and concrete reason. We are running short of good scripts because if script is not good then bigger starcast will also not work.70% movies were lack of contents and completely deviated from the track. I can say mindless movies.At the same time Hollywood has given some classic movies and erxperimental movies which was enough to pull the crown into the theater.
Big Budget : Second Strong Reason. A movie having big star cast,good locations,Hi-Fi techniques but weak script and immature treatment is always bad for the movie. So Big Budget doesn’t matter.the thing matter is content.
Ex : BigB’s Aaladin flopped on the box office but ‘PAA’ is one of the Hit movie of 2009. ‘AALADIN’ cost was near to 55-60 Crores but ‘PAA’ cost is 15 Crore. Same actor in both the movies but one is disaster and another one is HIT movie of 2009.
Ranveer Kapoor’s ‘AJAB PREM KI GAJAB KAHANI’ is a biggest hit of 2009 but ‘WAKE UP SID’ and “ROCKET SINGH’ either bombed at the box office or did average business.
BLUE,KURBAAN,AALADIN,CC2C,TASVEER,ROCKET SING-THE SALESMAN are enough examples to prove the point that PRESENTATION and CONTENT always matter.
Summary is 'Audience' is now too much intelligent and due to technology now they can judge the quality easily.Now Hollywood movies are easily available,so there will be always a tough competition.
Hope 2010 will have good and memorable movies like '3-IDIOTS','PAA',"AJAB PREM KI GAJAB KAHANI' .
Feel Free to share your own views and concern.
Thanks a lot.
