WHY THE RECENT BIGGIES HAVE BEEN SO DISAPPOINTING?
In a span of one month, moviegoers were presented with four bigshot films, starring A-listers and backed by premiere production and distribution houses of the country. Sadly, none of them have able to garner fair amount of appreciation that is normally expected from a big film. Hence, it’s no wonder that the box office collections too aren’t very encouraging.
It all started with the great clash of Jab Tak Hai Jaan and Son Of Sardaar on Diwali Day (Nov 13). Both the film did attract sizeable number of audiences to theatres. But thanks to mixed feedback for both the films, these films fell after the 6-day festive period was over. Too much is made of the 100 crore club but it’s a good barometer for judging film’s success. And Jab Tak Hai Jaan took close to 20 days to reach there, even though it had competition from Son Of Sardaar, which indicates that something somewhere has gone wrong. Both the films fortunately were correctly priced and hence were profitable ventures.
Aamir Khan’s first film in 3 years after 3 Idiots, Talaash, was never in the league of other biggies. It wasn’t a typically massy film – it was a suspense drama and an emotional tale at its core. Moreover, it released on a regular working Friday, unlike other biggies of the year that had the advantage of holidays and extended weekends. Although collections have been to an extent satisfactory, the public response has been mixed. A section of audience has thrashed the film completely while few said that they expected more in terms of the suspense element.
Finally, Khiladi 786 released last week and commercially, it hasn’t come up with desired figures. The mixed response has played a key role in it. The critics’ negative response was expected but even a section of audience has given thumbs down to the film. No wonder that the film failed to show substantial growth on Saturday and Sunday. Again, the film should recover its investment but public is clearly asking for more.
All eyes are now on the next and the final biggie of 2012, Dabangg 2, which releases next week, on December 21. Let’s hope it doesn’t go the Khiladi 786-Jab Tak Hai Jaan-Talaash-Son Of Sardaar way and meets all the mammoth expectations associated with it. What do you think? Do let me know!
