A disgusted customer is sure to pour out his/her feelings on referral websites like mouthshut. Its a natural phenomenon, everyone does it. Everyone has the urge to blast an institution whenever one employee disgruntles him/her. No better avenue than a review on mouthshut. So I do take such opinions with a pinch of salt, and thats when a pattern need to be observed from various reviews.
I've even suspected some negative reviews to be planted by competitors. One sure way of knowing this is to see the review posted on the joining date followed by a complete silence. There may be several such reviews planted in different ids but the pattern is the same as above. No wonder they say marketing is war. Is Faisal listening?
I've been a member since 2002 and has seen this dotcom come a long long way. Its become almost like a social networking site from just a "Jago Grahak" site. I never care about orkut et al, and have my quota full here.
One always need someplace where you can boast about your priciest possessions and let people appreciate them. Every purchase has a story associated and narrating it here not only refreshes the memories but preserves it for the posterity too. That's why I say mouthshut is not just a "Jago Grahak" site where one would look only to vent out his/her negative encounters with the salesmen. In fact this site should and does inspire people to record positive things about their possessions to enable others to make better choices. Only negative reviews about a good product will create an ingenuine bias.
Hope the users are educated/prompted to read and analyse the reviews in a better manner.
