A conversation.
Management to newly appointed Business Strategist- I think the company is not performing as per the potential, do you have any idea what are the problem area?
Strategist- hhmmm.ya I know.its the Marketing.you must focus upon it, better advertisements, higher frequency of promotional campaigns and various other things.(puts some paper in front of the management).behave as this report says
M-Good.let’s work on it
After two months.
M-i Fixed everything.hired more people in sales and marketing team.better adverts but nothing worked.
S-Can you sell a bad product with advertisements?.you know sir the core problem is your product.its not good as compared to the peers.(Some more papers).here are some suggestions. work on it
M-Ok.lets do this
After two months:
M- I did as you said.people say our products are too good but still sales is there where it was 6 months back
S- Sir.Please listen what I say now.your products are expensive.you need to have a competitive price with various offers
M-Its only because of you I am trying it.let see what happens
After a month:
M-Hey! I did as you said.i trusted you, but thing still are not in a good shape
S- how can you expect dumb people selling great products? Did you ever think about fixing HR, people are leaving your company regularly.work on it
M- You know.its becoming too risky to talk to you.this is the last try
After 3 months
M-you know.things have never been so great in my company.all is actually well now.but if I think you have asked me change virtually all the things over the period of time, than why did you not tell these things on day one?
S-hhhmm. yes I could but would you ever like to listen that Your wife is ugly, Your son has a secret affair and your daughter is getting a fake marksheet for last 3 years?
