Where is the coffee?. Review on Bru Instant Coffee

I recently bought a packet of BRU Cappuccino mocha for Rs 50 in NOIDA. Must admit great packaging, looks truly international.

Was very excited that I will finally have some good coffee without the cumbersome process, so went ahead and followed the instructions, expecting a great cuppa. First sip and the excitement is all gone. Where is the coffee, did I miss something? The ingredients say Instant coffee-chicory mixture, but it does not talk about the percentage.

A couple of sips and I know the percentage. These guys should stop cheating us, they should be a little generous with the coffee and stop using the blended version, we don't need chicory.

Ingredients from an international coffee mix: Skimmed Milk Powder, Sugar, Hydrogenated Vegetable Oil, Lactose, Instant Coffee (11%), Dried Glucose Syrup, Milk Proteins, Stabilisers (E340, E452i, E331), Salt

Bru's Ingredients: Milk Solids, Powdered sugar, Glucose syrup solids, instant coffee-chicory mix, edible vegetable oil, low fat cocoa powder, acidity regulator - 500(ii), Added flavours (hmm coffee also needs added flavour; interesting.

BTW Chicory is a health hazard.

According to traditional folklore, long-term use of chicory as a coffee substitute may damage human retinal tissue, with dimming of vision over time and other long term effects. Ophthalmologists at the University of Minnesota say that a condition that causes permanent vision loss has been diagnosed in a small group of men who have ingested large amounts of chicory. The condition, nonarteritic ischemic optic neuropathy (NAION), described as "stroke of the eye, " occurs when blood flow is cut off to the optic nerve, which injures the nerve and results in permanent vision loss. These cases were published in the March 2005 issue of the Journal of Neuro-ophthalmology.