May 16, 2001 12:29 PM
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While the Boss company was comparatively unknown (not like philips which is into home appliances) they can well be called pioneers in the hand blenders revolution. They have carved a niche in the kitchen products segment.
They are like what Anjali is to tomato slicers, or what Clearline is to home soda maker.
The product bought on the behest of the retailer, has worked really well.
The product has been in extensive use since then and has replaced quite a few manual kitchen equipment.
Now in use for 3 years, it has been serviced only once, last month. And is back in action as new.
Heartening thing is that in-spite of a spate of launches by Softel and Philips, Boss continues to be popular in most homes for hand blenders
