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Top 10 Online Fashion Shopping Websites In India

Updated on : Dec 08, 2023 4:54 PM
Top 10 Online Fashion Shopping Websites In India

Overview –

Fashion is a prominent stylish articulation in a specific time and setting, particularly in clothing, footwear, lifestyle, accessories, cosmetics, hairstyle and body extents.

Online shopping has turned out to be overly straightforward and we get the things that we need at our doorstep. We get the chance to look over a wide variety of options, so much so that we would have not even got at a store. We don't have to get into the problem of discovering which spot will have the thing that we need since we can discover just with a click of a button and it has made our lives so a lot simpler. And slowly but steadily there has been a huge growth in the number of Indians that are shopping online because initially, we were afraid of online thefts and all those problems, yet now they have at long last found that they can pay on conveyance and India is at long last turned into a land where individuals shop online joyfully and there are a few sites that we Indians like and trust and that are giving us the best benefits.  

Advantages of Shopping Online:

Availability: we can buy a product at any time of day without dependence on commercial opening hours.

Comfort: we can buy our products from home or from the workplace, avoiding trips.

Best offers: on the internet, we can find better offers, products at a much more comfortable price.

There is a wide variety of products: it is incredible we can find everything from toys to appliances.

Disadvantages of Shopping Online:

Shipping problems: when we buy online we have to wait a few days, weeks and even months for our article to arrive home.

Mistrust: there is distrust of how the package of the item that we bought will actually arrive.

It is not possible to see the item before buying it: the buyer can not touch or try the item and only sees a photograph of the product.

Payment by credit card: to make purchases a credit card is necessary which generates distrust to the users because they fear that by providing their bank details on the web, they may be victims of theft or fraud.

According to  Internet Research and survey:

77% men and 68% women shop during lunch hour.

Online shopping is more popular among younger and middle-aged user. Shoppers aged between 35 and 44 make up 29% of all online spending.

72% of women look online for apparels and lingerie, which have now become the most popular cross-shopping categories.

Clothing and accessories remain at the top of the purchased index of customers with 35% of the total pie followed by mobile accessories at 27%. Computer accessories stand at 3rd position with 8% sales cover.

71% of shoppers believe that they will get a better deal online than in stores. Also, a product with a good number of likes on Facebook is approached by more than 1 out of 3 customers.

Cash-On-Delivery (COD) remains the most preferred online payment method. We Indians love the Cash-On-Delivery option; it gives us more control over online transactions since we don’t have to pay until the product is at our doorstep. A COD option during checkout has also been proven to boost impulse purchases.

Rating and Reviews
30,212 Votes

AJIO (pronounced aajio) is an Indian e-commerce company in the fashion space, headquartered in Bangalore, Karnataka, India. AJIO was launched on 1 April 2016 by Reliance Retail, a subsidiary of Reliance Industries Ltd. led by Chairman Mukesh Ambani. The global launch happened at Lakme Fashion Week in April 2016.

AJIO carries a wide portfolio of owned, branded and handpicked collections from India and around the world. AJIO Own is AJIO’s trendy in-house label, which boasts of a huge collection of clothing, footwear, and accessories, including a special line of maternity wear, a tweens collection, and an active wear range. The company also has an exclusive Indie collection, presenting authentic creations by artisans and boutiques from all corners of the country, and across the world.

According to Similar web’s Country Rank is 375, Bounce Rate is 51.02% and the Monthly Visit Score is 8.2M.

And Similarly according to alexa’s Traffic Rank in INDIA is 307.


AJIO OWN is our private label – that’s designed by us, and owned by you. If you’re looking for head-turning styles that are one-of-a-kind, AJIO OWN is what you should stock up on.

Exclusive International Labels:

We bring you the trendiest and most exclusive brands from around the world to your wardrobe. Forget scouring the net for what’s hot globally, we’ve got you covered.

Capsule Collections:

If there’s an occasion to express your personal style, we’ve got a capsule collection to match. Shopping for a specific mood, event or style story has never been easier.

The Indie Experience:

Our Indie styles are literally art you can wear. They are carefully handpicked so that only the most authentic, handcrafted pieces by artisans across the country and globe make the cut.

AJIO Style Tribe

A high-fashion editorial where we feature the internet’s coolest cats. It’s where you get to read the stories of these influencers and shop their stunning shoot looks.


Our daily trend spotlight that lets you in on what’s hip and happening, and what you should be carting right now. As they say, a trend each day keeps the blues away! Photo1
Rating and Reviews
7,705 Votes

KOOVS.COM is an online store for western fashion, catering to menswear, womenswear, footwear, accessories, jewellery and beauty products. The company is headquartered in Gurgaon, with office in London, and serves to the Indian market.

The Board of Directors for KOOVS.COM include Lord Waheed Ali (Executive Chairman), Anant Nahata (Founder Director), Mary Turner (CEO), Robert Bready (Chief Creative Officer), Roy Naismith (Group Chief Financial Officer), Dame Gail Rebuck (Non-Executive Director and Senior Independent Director) and Emily Sheffield (Non-Executive Director).

The website stocks Indian and international brands and its own range of clothing and accessories. KOOVS.COM has also collaborated with international designers to create clothing collections.

KOOVS is the one-stop online fashion destination for all your fashion needs. Inspired by the international runways and the global street scene we offer wearable fashion at pocket-friendly prices, right to your doorstep.

A first for fashion online, our team of dedicated buyers work round the clock from our offices in London and India to curate an exclusive selection of the best British and international high street brands. Discover a new and exciting KOOVS private label collection each month from our team of talented designers based at our London fashion lab.

Expect to be surprised with 150+ new products launching each week across fashion and beauty from our edit of the best brands. And as if that wasn't enough, KOOVS is the only Indian e-tailer to collaborate on one-of-a-kind capsule collections with the biggest names in global fashion.

According to Similar web’s Country Rank is 1,576, Bounce Rate is 60.40% and the Monthly Visit Score is 2.4M.

And Similarly according to Alexa’s Traffic Rank in INDIA is 905. Photo1
Rating and Reviews
9,417 Votes

Limeroad is an online marketplace, owned by A. M. Marketplaces Pvt Ltd. The company is based in Gurgaon, Haryana.It is India's first women's social shopping website. It deals in clothing and accessories for women, men and kids

Limeroad was co-founded in 2012 by Suchi Mukherjee, Manish Saksena and Ankush Mehra as a fashion marketplace for women. The company's name is inspired from Grand Trunk Road.

The portal allows its users to create their own look on a virtual scrapbook by using its products and also allows users to earn from the scrapbook they create. You can also find styles by subscribing to LimeRoad feed or follow people whose fashion you like. 

This unique model works for everyone, the creator of the look gets a kick out of showing off her creativity. She gets reward points and buyers get full fashion package at one place. This uniqueness of Limeroad is what makes it stand out from its competitors like Jabong, myntra and Voonik. People love to browse, mix and match even without buying and want to come back to do so again and again.

According to Similar web,’s Country Rank is 566, Bounce Rate is 30.53% and the Monthly Visit Score is 4.7M.

And Similarly according to Alexa’s Traffic Rank in INDIA is 823. Photo1
Rating and Reviews
81,399 Votes

Myntra is an Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007 to sell personalized gift items. Established by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena; Myntra sold on-demand personalized gift items.

Between 2007 and 2010, the site allowed customers to personalize products such as T-shirts, mugs, mouse pads, and others. In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012 Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human.

 In 2014 Myntra was acquired by Flipkart in a deal valued at ?2,000 crore (US$290 million). The purchase was influenced by two large common shareholders, Tiger Global and Accel Partners. In 2014, Myntra's portfolio included about 1,50,000 products of over 1000 brands, with a distribution area of around 9000 pincodes in India. In 2015, Ananth Narayanan became the Chief Executive Officer of Myntra.

Value proposition:

Myntra's value proposition revolves around giving consumers the power and ease of purchasing fashion and lifestyle products online. Offerings such as the largest in-season product catalogue, 100% authentic products, cash on delivery and 30 day return policy make Myntra, the preferred shopping destination in the country. To make online shopping easier for you, a dedicated customer connect team is on standby to answer your queries 24x7.


Myntra understands its shoppers' needs and caters to them with choice of apparel, accessories, cosmetics and footwear from over 500 leading Indian and international brands. Prominent brands include Adidas, Nike, Puma, Catwalk, Inc 5, United Colors of Benetton, FCUK, Timberland, Avirate, FabIndia and Biba to name a few. You can also shop from some recently introduced labels such as - Roadster, Sher Singh, Dressberry, Kook N Keech and ETC.


•Awarded 'Fashion eRetailer of the Year 2013' by Franchise India – Indian eRetail Awards.

•Awarded 'Best E-commerce Website for 2012' by IAMAI – India Digital Awards.

•Awarded 'Images Most Admired Retailer of the Year: Non–Store Retail' for 2012 by Images Group.

•Awarded 'Best E-commerce Partner of the year 2011-12' by Puma India.

According to Similar web,’s Country Rank is 50, Bounce Rate is 46.32% and the Monthly Visit Score is 35.4M.

And Similarly according to Alexa’s Traffic Rank in INDIA is 71.

Rating and Reviews
4,221 Votes

Shoppers Stop is an Indian department store chain, owned by the K Raheja Corp Group. There are 83 stores across 38 cities in India, with clothing, accessories, handbags, shoes, jewellery, fragrances, cosmetics, health and beauty products, home furnishing and decor products. The first store was opened in Andheri, Mumbai in 1991. The Company opened its 22nd store at Noida in May 2007. In 2007, it entered into a partnership with Nuance Group AG, and opened stores in Mumbai and Bengaluru Airports.

An e-store with delivery across major cities in India was launched in 2008, with a smartphone app in 2016. 

Shoppers Stop is home to a multitude of leading international and national brands for apparels, fragrances, accessories, cosmetics, footwear, home décor and furnishings catering to the needs of the entire family. We aspire to provide our customers with a memorable international shopping experience. We are one of the largest chain of department stores across India.










According to Similar web’s Country Rank is 1,414, Bounce Rate is 47.6% and the Monthly Visit Score is 1.9M.

And Similarly according to Alexa’s Traffic Rank in INDIA is 1,519. Photo1
Rating and Reviews
654 Votes

Max Fashion is a fashion brand under the banner of the Dubai based Landmark Group. The brand was first launched in May, 2004. Max was established in India in 2006, opening its first store in Indore. Now, Max India has a reach that extends to over 60 cities. Boasting a loyal customer base of over 5.5 million, Max is the most profitable value fashion format in the region.

Max offers apparel, footwear and accessories for the entire family - women, men and children. Customers can expect a world-class shopping environment stocking the latest in international fashion from around the globe, as well as Max's own label of in-house designs in carefully chosen colour palettes. Shoppers enjoy great prices on an excellent range of over 3,000 styles every season, in brand new designs, silhouettes and fabrics.

According to Similar web’s Country Rank is 1,826, Bounce Rate is 38.2% and the Monthly Visit Score is 1.4M.

And Similarly according to Alexa’s Traffic Rank in INDIA is 2,458.

Here is the List of Top 10 Online Fashion Shopping Websites In India
Zara Photo1
Rating and Reviews
1,355 Votes

ZARA is an international Spanish clothes retail business. It offers shoes, accessories, clothes, cosmetics, fragrances, and quick fashion items. The headquarters are situated in Arteixo, in the Galician province of A Coruña. It is the biggest business that makes up the Inditex group.It was introducing more than twenty new product lines annually in 2020.

Amancio Ortega founded Zara in 1975. The company is still headquartered in central A Coruña, Galicia, Spain, where he opened his first store. Originally naming it Zorba, after the iconic 1964 movie Zorba the Greek, he later changed the letters to read "Zara" after discovering there was a pub of the same name two blocks away. The extra 'a' is thought to have come from a different set of letters that were created specifically for the business. It offered inexpensive knockoffs of high-end, in-vogue apparel styles. Later on, he established more stores in Spain. Photo1
Rating and Reviews
10,808 Votes

Mumbai, India is home to the Indian e-commerce business Tata CLiQ, also known by its stylized name Tata CLiQ.[2] The Tata Group's Tata Unistore Limited is the owner. Accessories, Footwear, and Fashion are some of the categories in which Tata CLiQ works. The premium and luxury fashion and lifestyle destination Tata CLiQ Luxury was introduced by the Tata Group's e-commerce platform Tata CLiQ. It features an extensive selection of clothing and accessories for men and women from luxury and bridge-to-luxury brands.

The launch date of Tata CLiQ was May 27, 2016. It collaborated with Adobe for digital shopping and teamed up with Genesis Luxury Fashion to sell luxury labels from around the world[5]. In December 2016, it introduced Tata CLiQ Luxury, a high-end fashion and leisure enterprise. Tata CLiQ left the consumer electronics industry in the middle of 2022, and the division was merged into Tata's main retail chain, Croma.