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For Business

Top 12 Online Survey Platforms to Create Powerful and Engaging Surveys

Updated on : May 02, 2022 12:00 PM
Top 12 Online Survey Platforms to Create Powerful and Engaging Surveys

Whether you’re looking to predict your product launch reception or want to understand the critical pain-points that are impeding your business experience – surveys are the best way to get the answers you need. That’s why easy online survey tools have become so popular!

The right survey tools will help you get the insights you need, easily! But to find the one that best suits your business, you need to scour through an endless array of options – and that can be overwhelming. 

That’s why we’ve put together a list of the top 12 survey platforms to help you get started! 


12 Best Survey Platforms to Capture Critical Insights

Want to unlock your business potential? Start by getting the answers you need with a powerful survey platform that suits your needs!

1. SoGoSurvey

SoGoSurvey is one of the best experience management and survey platforms in the industry, designed for novices and experts alike. 

It is easily scalable and perfectly suited for businesses of all sizes. 

With a vast range of features that help create interactive and dynamic surveys, it empowers you to engage your audience, while cutting-edge analytics such as predictive analysis, key driver analysis, and even journey analysis takes this a step further to spot trends and patterns over time while also helping you understand the sentiments behind the statistics. 

As far as survey and experience management platforms go, this delivers the most value with ready templates, advanced features, an array of integrations, and plenty more. But that’s not all, SoGoSurvey also offers the finest support in the industry, so if there’s anything you’re uncertain about, simply reach out and know that the team has got your back!

Ideal for:

Businesses of all sizes

Free Platform:

Unlimited Surveys

200 Responses/Year

Key Concern:

Free account needs more features

2. Qualtrics

One of the most popular experience management solutions out there, Qualtrics is a feature-rich platform designed to help businesses not only gain insight into what their audience is saying, but break down the responses to identify patterns with powerful analytics.  

With solutions geared towards several use-cases, Qualtrics offers a variety of survey templates and features that help businesses collect the insights needed to improve their strategy.

With over 100+ question types to choose from, several survey features to enhance the experience, and 30 different graph formats to visualize your data, you can present your findings in the best format possible, easily!

Ideal for: 

Mid-sized businesses and enterprises

Free Platform:

1 active survey

15 questions/survey

100 Responses/survey

Key Concern: 

Complex UI

3. Medallia

A popular experience management and survey solution, Medallia helps businesses understand experience gaps and increase engagement by capturing responses and delivering quick reports. 

The survey software is designed for larger enterprises, equipped with features to identify pain-points, estimate churn, and offer AI predictions that can help you understand the impact of changing factors on key metrics. 

Ideal for:


Free Platform:

No Free Version Available

Key Concern:

No Platform Ownership

4. Typeform

Want all the responses without the advanced analytics? 

Typeform is your answer! Known for its gorgeous aesthetics, this popular survey maker helps you create beautifully designed questionnaires to engage your audience while also allowing you to create a more interactive experience with the help of piping. So, if a participant answers their name in one of the questions, you can embed this in the later questions for a more tailored and engaging experience!  

Ideal for:

Small businesses

Free Platform:

10 Survey Questions

10 Responses/Month

Top features like advanced logic

Key Concern:

Needs better integration

5. SurveyMonkey

One of the most well-known survey solutions in the market, SurveyMonkey enables you to easily create and launch surveys. With several question types to choose from, find the most apt format for your questions to gather the most accurate responses. Once created, you can share the survey with your participants immediately using a link or even an embedding code, making it easier for everyone to access. 

Want to better understand participant perception and satisfaction? SurveyMonkey also offers a dedicated NPS solution, GetFeedback, to help you do just that!

Ideal for:

Businesses of all sizes

Free Platform:

Endless Surveys

10 questions/survey

10 responses/survey

 Key Concern:

 Limited customizations

6. Google Forms